Getting started with AI and ChatGPT as an entrepreneur: what do you need to know?


update: 31 October 2023

Have you heard of ChatGPT? If not, it's about time to catch up! ChatGPT is an artifical intelligence (AI) that you can have entire conversations with.

With the help of the right input (aka prompts), ChatGPT can be a powerful tool to help run your business. It can help you to come up with strategies, new posts for social media, help you answer customer questions. 

And best of all? You don't need any technical knowledge to work with it. It's just as simple as WhatsApp or e-mail.

“Think of ChatGPT as your personal assistent who never sleeps - always ready to help, 24/7!"

Embracing smarter business with AI. The power of artificial intelligence, and so ChatGPT as well, is immense.

But how do you get started with ChatGPT? How do you make sure it does exactly what you want it to do? No worries: we'll walk you through it. Starting with prompts. 

What are prompts?

Prompts: a relatively new word and maybe it sounds a bit technical. But nothing could be further from the truth. A prompt is your input in ChatGPT. Basically just a chat message. 

The fun thing about prompts is that you can make them as complicated or simple as you want. But remember: the more detailed your information, the better the results. 

What makes prompts so great is their varity. They can be used for everything, from writing emails, to keeping track of your calander, to managing your client base. They can make a massive difference in how you run your business. So why would you not give them a try and play with the possibilities. That way, you'll discover the prompts that match with your business and your needs.

The basics: how do you write a good prompt for ChatGPT?

Now that you know what prompts are; let's move on to what a "good" prompt is, which will make ChatGPT do exactly what you want? Here are five simple tips to get you started:

  1. Be clear and specific: ChatGPT is smart, but it is not a psychic. Make sure your question or instruction is clear. If you ask, "What is SEO?" AI will give you a definition. But if you ask, "How can I use SEO to increase traffic to my website?", you will get a more detailed and useful answer. 
  2. Use the right tone: ChatGPT can write in different styles. Do you want a formal, businesslike answer? Or do you prefer an informal, friendly answer? The way you phrase your prompt can affect the tone of voice of AI. For example, "Write a short e-mail to a customer telling them that the order will be shipped within 3 business days. Be businesslike but friendly."
  3. Ask exactly for what you need: If you need a list, ask for a list. If you want a paragraph, ask for a paragraph. ChatGPT can answer in many ways, so don't hesitate to be specific about the format of the answer you want.
  4. Try again: If you don't get the answer you want, try phrasing the question in a different way. You may have more success with a slightly different approach.
  5. Experiment and learn: The more you use ChatGPT, the better you will become at writing effective prompts. Keep trying, experimenting and learning!

Remember that using ChatGPT for the first time, is a bit like learning a new language. It can be a little difficult at first, but with practise you will quickly become fluent.

"Remember: the better your input, the better the output."

ChatGPT-prompts that can make a difference for your business

If you run a small business, you know how many hats to wear. You're the CEO, the marketer, the customer service, the accountant, and sometimes even the coffee maker. So, why not ask a little help from artificial intelligence (AI) to make your life easier? Don't worry, AI is not here to take over your job, but to help you work more efficiently. Here are 9 ChatGPT prompts that can give you a hand.

1. Content creation

  • "ChatGPT, can you help me write an engaging blog post about my latest product? In particular, help me draft an intriguing introduction and a compelling conclusion that encourages action."
  • "Create a catchy social media post about our upcoming discount promotion. The goal of this post is to get traffic to my website and get them to make a purchase. Also advise what image to include."

2. Customer service

  • "How do I give a short and sweet response to a customer who emails that there is a problem with their product. Be customer friendly but formal: {paste the customer's email here}."
  • "Come up with a polite response to this negative review from a customer: {paste the negative review here}."

3. Marketing

  • "Use your email marketing expertise and create a data-based engaging email to promote our new product, the XYZ Gadget. The email should include an introduction, the price and availability (when will it be on sale?), a call-to-action. Also, name the most important product details: {fill in the product details here}. The goal is to highlight this product and entice our customers to purchase."
  • "ChatGPT, what keywords should I use to improve SEO for my website? Can you help me select keywords that are both relevant and competitive in my industry? Base your answer on the data you have available and what is relevant to my industry."

4. Accounting

  • "Help me create a simple budget that looks over all our possible income and expenses. We want to increase our sales by 10% in the coming year. Can you show us how to do this? Advise us on how to manage our costs, where to invest, and how to set our prices effectively."
  • "Can you guide me in calculating the VAT due for this quarter based on our sales and purchase data? I also need help understanding the VAT rules and rates and the correct procedure to report and pay this tax on time according to local laws."
  • "Explain to me what a cash flow forecast is, why it is useful and how it can help in the financial planning of my business. I would also like step-by-step instructions on how to make an accurate cash flow forecast, what data I need and how to analyze this data to make future financial decisions."

"Remember: AI is like an assistant who is always by your side. It's there to support you, not to replace you!"

Of course, these are just a few examples. The possibilities with AI are almost endless. Give it a try and discover how AI can help you run your business. And who knows? You might find it so useful that you'll wonder how you ever managed without it!

And besides this, ChatGPT is not the only AI tool you can use! There are many other AI tools that will make your life as an entrepreneur easier.

The evolution of ChatGPT

With a free account, you can already use this powerful tool. And it's only getting better! It is constantly being updated to a smarter, stronger version. Just keep in mind that ChatGPT's default data goes up to 2019, as this was the AI's training period.

Finally, the article "AI and the Future of Work" may be useful for business owners concerned about the impact of AI on their jobs. This article explains how AI can be used as a tool to automate tasks and help employees focus on more valuable tasks. This may reassure business owners that AI is not meant to take over their jobs, but to help them do their jobs better.

But don't worry! ChatGPT is not sitting still. They are already busy developing plugins and integrating the Bing search engine into the platform. So soon you will be able to surf the Internet through ChatGPT. That way you will always have the latest data at hand.