Your company should appear as clearly and visibly as possible in the search results. Because the higher up the search list you are, the more sales you get! One of the factors that increases your visibility is setting up your Google Business Profile.
Business Profile (formerly known as Google My Business) is an easy way for potential customers or partners to get to know your business. You can display your logo, company name, location and business hours on your profile, among other things.
In the example below you can see what the Google results look like when you search for “Rinkel”: the entire right-hand side is our company profile in Google.
With your Google Business Profile, you increase your online presence in the search engine. It’s an accessible way for your customers to find you faster and easier (so they can buy or order something!).
Although a Google Business Profile is ideal for local businesses such as restaurants, it also has great benefits for companies operating nationwide. It helps you to build trust right away.
You can read more about trust in combination with a Google Business Profile in our earlier blog “Winning the trust of your customer: 5 tips to increase your turnover".
Want to know why you should use a Google Business Profile?
The question is, why shouldn’t you use one? It is the first way of introducing yourself and your company to potential customers.
The basic features:
You got it: a complete profile makes you easier to find and more trustworthy. How? And are there any other benefits?
The insights, findability and trustworthiness are extremely valuable and were an important reason for us to create a Google My Business account at the time.
The number of searches that go through Google is also a huge plus. That’s 5.6 billion searches a day!
And 91% of adults in the United States use search engines such as Google.
In other words: it’s all the more important to increase your findability.
There’s another great benefit of a Google Business Profile, especially for the Android users among us.
You got it: Android phones run on Google software. A Google Business Profile is also provided by Google. They have linked them together so that verified companies with a Google Business Profile are immediately recognised when you receive a call. In other words: automatic caller ID!
For example, even if you have not saved our number, when we call you, you will see “Rinkel” under our phone number.
So you know what you should do now! Link your business number to your Business Profile now and fill in all the important details about your company! You will immediately see the benefits of a Google Business Profile.